M Kennelly, H Corbett, K Toohey - Marketing Intelligence & Planning, 2017 - emerald.com

Leveraging ambitions and barriers: Glasgow universities and the 2014 Commonwealth Games.

Kennelly

GSID: u_QAPMurc9IJ

Abstract

Purpose The purpose of this paper is to investigate why and how universities in the Glasgow region sought to leverage the 2014 Commonwealth Games to achieve their own benefits …