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Crossing the Line.

Journal of the National Comprehensive Cancer Network : JNCCN

Tempero M.
PMID: 27697973
J Natl Compr Canc Netw. 2016 Oct;14(10):1191. doi: 10.6004/jnccn.2016.0128.

No abstract available.

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Tempero M. Crossing the Line. J Natl Compr Canc Netw. 2016;14(10):1191doi: 10.6004/jnccn.2016.0128.
Tempero, M. (2016). Crossing the Line. Journal of the National Comprehensive Cancer Network : JNCCN, 14(10), 1191. https://doi.org/10.6004/jnccn.2016.0128
Tempero, Margaret. "Crossing the Line." Journal of the National Comprehensive Cancer Network : JNCCN vol. 14,10 (2016): 1191. doi: https://doi.org/10.6004/jnccn.2016.0128
Tempero M. Crossing the Line. J Natl Compr Canc Netw. 2016 Oct;14(10):1191. doi: 10.6004/jnccn.2016.0128. PMID: 27697973.
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Personal selling in health and medicine: using sales agents to engage audiences.

BMC health services research

Elrod JK, Fortenberry JL.
PMID: 32928197
BMC Health Serv Res. 2020 Sep 15;20:819. doi: 10.1186/s12913-020-05600-z.

BACKGROUND: Personal selling-the use of sales agents to personally deliver messages to target audiences-is often not the first conveyance pathway that comes to mind when thinking about marketing communications in the health services industry. This is not surprising given...

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Elrod JK, Fortenberry JL. Personal selling in health and medicine: using sales agents to engage audiences. BMC Health Serv Res. 2020;20:819doi: 10.1186/s12913-020-05600-z.
Elrod, J. K., & Fortenberry, J. L. (2020). Personal selling in health and medicine: using sales agents to engage audiences. BMC health services research, 20819. https://doi.org/10.1186/s12913-020-05600-z
Elrod, James K, and Fortenberry, John L. "Personal selling in health and medicine: using sales agents to engage audiences." BMC health services research vol. 20 (2020): 819. doi: https://doi.org/10.1186/s12913-020-05600-z
Elrod JK, Fortenberry JL. Personal selling in health and medicine: using sales agents to engage audiences. BMC Health Serv Res. 2020 Sep 15;20:819. doi: 10.1186/s12913-020-05600-z. PMID: 32928197; PMCID: PMC7490869.
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Seeding strategies for new product launch: The role of negative word-of-mouth.

PloS one

Cui F, Hu HH, Cui WT, Xie Y.
PMID: 30395630
PLoS One. 2018 Nov 05;13(11):e0206736. doi: 10.1371/journal.pone.0206736. eCollection 2018.

When launching a new product, firms often give away free samples to seed the market. This paper aims to identify the optimal seeding targets, such as early adopters, social hubs, or randomly chosen consumers while considering the presence of...

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Cui F, Hu HH, Cui WT, et al. Seeding strategies for new product launch: The role of negative word-of-mouth. PLoS One. 2018;13(11):e0206736doi: 10.1371/journal.pone.0206736.
Cui, F., Hu, H. H., Cui, W. T., & Xie, Y. (2018). Seeding strategies for new product launch: The role of negative word-of-mouth. PloS one, 13(11), e0206736. https://doi.org/10.1371/journal.pone.0206736
Cui, Fang, et al. "Seeding strategies for new product launch: The role of negative word-of-mouth." PloS one vol. 13,11 (2018): e0206736. doi: https://doi.org/10.1371/journal.pone.0206736
Cui F, Hu HH, Cui WT, Xie Y. Seeding strategies for new product launch: The role of negative word-of-mouth. PLoS One. 2018 Nov 05;13(11):e0206736. doi: 10.1371/journal.pone.0206736. eCollection 2018. PMID: 30395630; PMCID: PMC6218060.
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Quantitative Information on Oncology Prescription Drug Websites.

Journal of cancer education : the official journal of the American Association for Cancer Education

Sullivan HW, Aikin KJ, Squiers LB.
PMID: 27589969
J Cancer Educ. 2018 Apr;33(2):371-374. doi: 10.1007/s13187-016-1107-1.

Our objective was to determine whether and how quantitative information about drug benefits and risks is presented to consumers and healthcare professionals on cancer-related prescription drug websites. We analyzed the content of 65 active cancer-related prescription drug websites. We...

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Sullivan HW, Aikin KJ, Squiers LB. Quantitative Information on Oncology Prescription Drug Websites. J Cancer Educ. 2018;33(2):371-374doi: 10.1007/s13187-016-1107-1.
Sullivan, H. W., Aikin, K. J., & Squiers, L. B. (2018). Quantitative Information on Oncology Prescription Drug Websites. Journal of cancer education : the official journal of the American Association for Cancer Education, 33(2), 371-374. https://doi.org/10.1007/s13187-016-1107-1
Sullivan, Helen W, et al. "Quantitative Information on Oncology Prescription Drug Websites." Journal of cancer education : the official journal of the American Association for Cancer Education vol. 33,2 (2018): 371-374. doi: https://doi.org/10.1007/s13187-016-1107-1
Sullivan HW, Aikin KJ, Squiers LB. Quantitative Information on Oncology Prescription Drug Websites. J Cancer Educ. 2018 Apr;33(2):371-374. doi: 10.1007/s13187-016-1107-1. PMID: 27589969; PMCID: PMC5334459.
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Promotion of Meal Premiums in Child-Directed TV Advertising for Children's Fast-food Meals.

Pediatrics

Emond JA, Utter H, Eschholz A, Chang V, Gottlieb MA, Sargent JD.
PMID: 33972379
Pediatrics. 2021 Jun;147(6). doi: 10.1542/peds.2020-042994. Epub 2021 May 10.

BACKGROUND: Fast-food intake is a modifiable obesity risk factor in early childhood, and child-directed fast-food marketing is common. Per self-regulatory guidelines regarding deception, premiums (ie, incentives or toy giveaways) in child-directed advertisements must be secondary to the advertised product.METHODS:...

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Emond JA, Utter H, Eschholz A, et al. Promotion of Meal Premiums in Child-Directed TV Advertising for Children's Fast-food Meals. Pediatrics. 2021;147(6)doi: 10.1542/peds.2020-042994.
Emond, J. A., Utter, H., Eschholz, A., Chang, V., Gottlieb, M. A., & Sargent, J. D. (2021). Promotion of Meal Premiums in Child-Directed TV Advertising for Children's Fast-food Meals. Pediatrics, 147(6), . https://doi.org/10.1542/peds.2020-042994
Emond, Jennifer A, et al. "Promotion of Meal Premiums in Child-Directed TV Advertising for Children's Fast-food Meals." Pediatrics vol. 147,6 (2021). doi: https://doi.org/10.1542/peds.2020-042994
Emond JA, Utter H, Eschholz A, Chang V, Gottlieb MA, Sargent JD. Promotion of Meal Premiums in Child-Directed TV Advertising for Children's Fast-food Meals. Pediatrics. 2021 Jun;147(6). doi: 10.1542/peds.2020-042994. Epub 2021 May 10. PMID: 33972379.
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Showing 1 to 5 of 5 entries