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Showing 1 to 12 of 21 entries
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Patient-oriented interactive E-health tools on U.S. hospital Web sites.

Health marketing quarterly

Huang E, Chang CC.
PMID: 23210673
Health Mark Q. 2012;29(4):329-45. doi: 10.1080/07359683.2012.732871.

The purpose of this study is to provide evidence for strategic planning regarding e-health development in U.S. hospitals. A content analysis of a representative sample of the U.S. hospital Web sites has revealed how U.S. hospitals have taken advantage...

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Huang E, Chang CC. Patient-oriented interactive E-health tools on U.S. hospital Web sites. Health Mark Q. 2012;29(4):329-45doi: 10.1080/07359683.2012.732871.
Huang, E., & Chang, C. C. (2012). Patient-oriented interactive E-health tools on U.S. hospital Web sites. Health marketing quarterly, 29(4), 329-45. https://doi.org/10.1080/07359683.2012.732871
Huang, Edgar, and Chang, Chiu-Chi Angela. "Patient-oriented interactive E-health tools on U.S. hospital Web sites." Health marketing quarterly vol. 29,4 (2012): 329-45. doi: https://doi.org/10.1080/07359683.2012.732871
Huang E, Chang CC. Patient-oriented interactive E-health tools on U.S. hospital Web sites. Health Mark Q. 2012;29(4):329-45. doi: 10.1080/07359683.2012.732871. PMID: 23210673.
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Homing in on the home page. A look at some dynamic hospital home pages and their strategies for branding, informing, and marketing.

Internet healthcare strategies

[No authors listed]
PMID: 15868854
Internet Healthc Strateg. 2005 Mar;7(3):1-6.

No abstract available.

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Homing in on the home page. A look at some dynamic hospital home pages and their strategies for branding, informing, and marketing. Internet Healthc Strateg. 2005;7(3):1-6
(2005). Homing in on the home page. A look at some dynamic hospital home pages and their strategies for branding, informing, and marketing. Internet healthcare strategies, 7(3), 1-6.
"Homing in on the home page. A look at some dynamic hospital home pages and their strategies for branding, informing, and marketing." Internet healthcare strategies vol. 7,3 (2005): 1-6.
Homing in on the home page. A look at some dynamic hospital home pages and their strategies for branding, informing, and marketing. Internet Healthc Strateg. 2005 Mar;7(3):1-6. PMID: 15868854.
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Innovation. Welcome to the wellbeing garden.

The Health service journal

McGauran A.
PMID: 20722317
Health Serv J. 2010 Jul 22;120(6216):25.

No abstract available.

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McGauran A. Innovation. Welcome to the wellbeing garden. Health Serv J. 2010;120(6216):25
McGauran, A. (2010). Innovation. Welcome to the wellbeing garden. The Health service journal, 120(6216), 25.
McGauran, Ann. "Innovation. Welcome to the wellbeing garden." The Health service journal vol. 120,6216 (2010): 25.
McGauran A. Innovation. Welcome to the wellbeing garden. Health Serv J. 2010 Jul 22;120(6216):25. PMID: 20722317.
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First impressions and beyond: marketing your practice in touch points--Part II.

The Journal of medical practice management : MPM

Bisera C.
PMID: 22594057
J Med Pract Manage. 2012 Mar-Apr;27(5):272-4.

When calling in a marketing expert to boost a practice's numbers, administrators and providers are usually looking for external marketing strategies--ways to attract new patients to the practice. However, one of the most important, yet often overlooked, elements to...

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Bisera C. First impressions and beyond: marketing your practice in touch points--Part II. J Med Pract Manage. 2012;27(5):272-4
Bisera, C. (2012). First impressions and beyond: marketing your practice in touch points--Part II. The Journal of medical practice management : MPM, 27(5), 272-4.
Bisera, Cheryl. "First impressions and beyond: marketing your practice in touch points--Part II." The Journal of medical practice management : MPM vol. 27,5 (2012): 272-4.
Bisera C. First impressions and beyond: marketing your practice in touch points--Part II. J Med Pract Manage. 2012 Mar-Apr;27(5):272-4. PMID: 22594057.
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Is your digital strategy a winning one?.

Caring : National Association for Home Care magazine

Rehkop J.
PMID: 22195450
Caring. 2011 Nov;30(11):16-20.

No abstract available.

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Rehkop J. Is your digital strategy a winning one?. Caring. 2011;30(11):16-20
Rehkop, J. (2011). Is your digital strategy a winning one?. Caring : National Association for Home Care magazine, 30(11), 16-20.
Rehkop, John. "Is your digital strategy a winning one?." Caring : National Association for Home Care magazine vol. 30,11 (2011): 16-20.
Rehkop J. Is your digital strategy a winning one?. Caring. 2011 Nov;30(11):16-20. PMID: 22195450.
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Direct-to-consumer marketing of evidence-based psychological interventions: introduction.

Behavior therapy

Santucci LC, McHugh RK, Barlow DH.
PMID: 22440061
Behav Ther. 2012 Jun;43(2):231-5. doi: 10.1016/j.beth.2011.07.003. Epub 2011 Jul 28.

The dissemination and implementation of evidence-based psychological interventions (EBPIs) to service provision settings has been a major challenge. Most efforts to disseminate and implement EBPIs have focused on clinicians and clinical systems as the consumers of these treatments and...

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Santucci LC, McHugh RK, Barlow DH. Direct-to-consumer marketing of evidence-based psychological interventions: introduction. Behav Ther. 2011;43(2):231-5doi: 10.1016/j.beth.2011.07.003.
Santucci, L. C., McHugh, R. K., & Barlow, D. H. (2012). Direct-to-consumer marketing of evidence-based psychological interventions: introduction. Behavior therapy, 43(2), 231-5. https://doi.org/10.1016/j.beth.2011.07.003
Santucci, Lauren C, et al. "Direct-to-consumer marketing of evidence-based psychological interventions: introduction." Behavior therapy vol. 43,2 (2012): 231-5. doi: https://doi.org/10.1016/j.beth.2011.07.003
Santucci LC, McHugh RK, Barlow DH. Direct-to-consumer marketing of evidence-based psychological interventions: introduction. Behav Ther. 2012 Jun;43(2):231-5. doi: 10.1016/j.beth.2011.07.003. Epub 2011 Jul 28. PMID: 22440061.
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Information is power. Make your stakeholder database a powerful marketing tool.

Marketing health services

Lofgren DG, Smith PL.
PMID: 23638567
Mark Health Serv. 2013;33(1):10-1.

No abstract available.

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Lofgren DG, Smith PL. Information is power. Make your stakeholder database a powerful marketing tool. Mark Health Serv. 2013;33(1):10-1
Lofgren, D. G., & Smith, P. L. (2013). Information is power. Make your stakeholder database a powerful marketing tool. Marketing health services, 33(1), 10-1.
Lofgren, Diane Gage, and Smith, Patrice L. "Information is power. Make your stakeholder database a powerful marketing tool." Marketing health services vol. 33,1 (2013): 10-1.
Lofgren DG, Smith PL. Information is power. Make your stakeholder database a powerful marketing tool. Mark Health Serv. 2013;33(1):10-1. PMID: 23638567.
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Rewarding patients with loyalty points.

Modern healthcare

Rice S.
PMID: 27382879
Mod Healthc. 2016 Mar 28;46(13):28.

No abstract available.

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Rice S. Rewarding patients with loyalty points. Mod Healthc. 2016;46(13):28
Rice, S. (2016). Rewarding patients with loyalty points. Modern healthcare, 46(13), 28.
Rice, Sabriya. "Rewarding patients with loyalty points." Modern healthcare vol. 46,13 (2016): 28.
Rice S. Rewarding patients with loyalty points. Mod Healthc. 2016 Mar 28;46(13):28. PMID: 27382879.
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Selling medical travel to US patient-consumers: the cultural appeal of website marketing messages.

Anthropology & medicine

Sobo EJ, Herlihy E, Bicker M.
PMID: 21563007
Anthropol Med. 2011 Apr;18(1):119-36. doi: 10.1080/13648470.2010.525877.

More US-based patients than ever are travelling abroad for medical or dental services. Beyond financial incentives, what cultural factors have supported this trend? Because of their interest in selling medical travel, medical travel agencies (MTAs) have vested interests in...

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Sobo EJ, Herlihy E, Bicker M. Selling medical travel to US patient-consumers: the cultural appeal of website marketing messages. Anthropol Med. 2011;18(1):119-36doi: 10.1080/13648470.2010.525877.
Sobo, E. J., Herlihy, E., & Bicker, M. (2011). Selling medical travel to US patient-consumers: the cultural appeal of website marketing messages. Anthropology & medicine, 18(1), 119-36. https://doi.org/10.1080/13648470.2010.525877
Sobo, Elisa J, et al. "Selling medical travel to US patient-consumers: the cultural appeal of website marketing messages." Anthropology & medicine vol. 18,1 (2011): 119-36. doi: https://doi.org/10.1080/13648470.2010.525877
Sobo EJ, Herlihy E, Bicker M. Selling medical travel to US patient-consumers: the cultural appeal of website marketing messages. Anthropol Med. 2011 Apr;18(1):119-36. doi: 10.1080/13648470.2010.525877. PMID: 21563007.
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Charting Change. Differentiating your brand from the inside out.

Marketing health services

Lofgren DG, Skoczelas L.
PMID: 26267976
Mark Health Serv. 2015;35(1):10-1.

No abstract available.

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Lofgren DG, Skoczelas L. Charting Change. Differentiating your brand from the inside out. Mark Health Serv. 2015;35(1):10-1
Lofgren, D. G., & Skoczelas, L. (2015). Charting Change. Differentiating your brand from the inside out. Marketing health services, 35(1), 10-1.
Lofgren, Diane Gage, and Skoczelas, Lynn. "Charting Change. Differentiating your brand from the inside out." Marketing health services vol. 35,1 (2015): 10-1.
Lofgren DG, Skoczelas L. Charting Change. Differentiating your brand from the inside out. Mark Health Serv. 2015;35(1):10-1. PMID: 26267976.
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IMAGE HOMAGE.

Marketing health services

Kumar M, Davis J.
PMID: 26267982
Mark Health Serv. 2015;35(1):32.

No abstract available.

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Kumar M, Davis J. IMAGE HOMAGE. Mark Health Serv. 2015;35(1):32
Kumar, M., & Davis, J. (2015). IMAGE HOMAGE. Marketing health services, 35(1), 32.
Kumar, Mayura, and Davis, Julie. "IMAGE HOMAGE." Marketing health services vol. 35,1 (2015): 32.
Kumar M, Davis J. IMAGE HOMAGE. Mark Health Serv. 2015;35(1):32. PMID: 26267982.
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Managing the gaps in health care digital marketing. Use a streamlined digital strategy to boost your organization's engagement efforts.

Marketing health services

Rogers AM.
PMID: 25109190
Mark Health Serv. 2014;34(2):16-7.

No abstract available.

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Rogers AM. Managing the gaps in health care digital marketing. Use a streamlined digital strategy to boost your organization's engagement efforts. Mark Health Serv. 2014;34(2):16-7
Rogers, A. M. (2014). Managing the gaps in health care digital marketing. Use a streamlined digital strategy to boost your organization's engagement efforts. Marketing health services, 34(2), 16-7.
Rogers, Anne Moss. "Managing the gaps in health care digital marketing. Use a streamlined digital strategy to boost your organization's engagement efforts." Marketing health services vol. 34,2 (2014): 16-7.
Rogers AM. Managing the gaps in health care digital marketing. Use a streamlined digital strategy to boost your organization's engagement efforts. Mark Health Serv. 2014;34(2):16-7. PMID: 25109190.
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Showing 1 to 12 of 21 entries