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Neuwirth K, Dunwoody S, Griffin RJ. Protection motivation and risk communication. Risk Anal. 2000;20(5):721-34doi: 10.1111/0272-4332.205065.
Neuwirth, K., Dunwoody, S., & Griffin, R. J. (2000). Protection motivation and risk communication. Risk analysis : an official publication of the Society for Risk Analysis, 20(5), 721-34. https://doi.org/10.1111/0272-4332.205065
Neuwirth, et al. "Protection motivation and risk communication." Risk analysis : an official publication of the Society for Risk Analysis vol. 20,5 (2000): 721-34. doi: https://doi.org/10.1111/0272-4332.205065
Neuwirth K, Dunwoody S, Griffin RJ. Protection motivation and risk communication. Risk Anal. 2000 Oct;20(5):721-34. doi: 10.1111/0272-4332.205065. PMID: 11110218.
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Risk Anal. 2000 Oct;20(5):721-34. doi: 10.1111/0272-4332.205065.

Protection motivation and risk communication.

Risk analysis : an official publication of the Society for Risk Analysis

Neuwirth, Dunwoody, Griffin

Affiliations

  1. Center for Environmental Communication Studies, Department of Communication, University of Cincinnati, OH 45221-0184, USA. [email protected]

PMID: 11110218 DOI: 10.1111/0272-4332.205065

Abstract

The purpose of this study was to explore the utility of protection motivation theory (PMT) in the context of mass media reports about a hazard. Content elements of a hazard's severity, likelihood of occurring, and the effectiveness of preventive actions were systematically varied in a news story about a fabricated risk: exposure to fluorescent lighting lowering academic performance. Results of this experiment (N = 206) suggest that providing information about the severity of a hazard's consequences produces greater information seeking. In addition, information about levels of risk, severity, and efficacy combined jointly to produce greater rates of willingness to take actions designed to avoid the hazard. Results are seen as providing general support for PMT and are discussed within the broader framework of information seeking and heuristic and systematic information processing.

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