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McGrath RG, MacMillan IC. MarketBusting: strategies for exceptional business growth. Harv Bus Rev. 2005;83(3):80-9, 148
McGrath, R. G., & MacMillan, I. C. (2005). MarketBusting: strategies for exceptional business growth. Harvard business review, 83(3), 80-9, 148.
McGrath, Rita Gunther, and MacMillan, Ian C. "MarketBusting: strategies for exceptional business growth." Harvard business review vol. 83,3 (2005): 80-9, 148.
McGrath RG, MacMillan IC. MarketBusting: strategies for exceptional business growth. Harv Bus Rev. 2005 Mar;83(3):80-9, 148. PMID: 15768678.
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