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Ludwig TD, Geller ES. Improving the driving practices of pizza deliverers: Response generalization and moderating effects of driving history. J Appl Behav Anal. 1991;24(1):31-44doi: 10.1901/jaba.1991.24-31.
Ludwig, T. D., & Geller, E. S. (1991). Improving the driving practices of pizza deliverers: Response generalization and moderating effects of driving history. Journal of applied behavior analysis, 24(1), 31-44. https://doi.org/10.1901/jaba.1991.24-31
Ludwig, T D, and Geller, E S. "Improving the driving practices of pizza deliverers: Response generalization and moderating effects of driving history." Journal of applied behavior analysis vol. 24,1 (1991): 31-44. doi: https://doi.org/10.1901/jaba.1991.24-31
Ludwig TD, Geller ES. Improving the driving practices of pizza deliverers: Response generalization and moderating effects of driving history. J Appl Behav Anal. 1991;24(1):31-44. doi: 10.1901/jaba.1991.24-31. PMID: 16795743; PMCID: PMC1279540.
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J Appl Behav Anal. 1991;24(1):31-44. doi: 10.1901/jaba.1991.24-31.

Improving the driving practices of pizza deliverers: Response generalization and moderating effects of driving history.

Journal of applied behavior analysis

T D Ludwig, E S Geller

Affiliations

  1. Virginia Polytechnic Institute and State University.

PMID: 16795743 PMCID: PMC1279540 DOI: 10.1901/jaba.1991.24-31

Abstract

A practical intervention program, targeting the safety belt use of pizza deliverers at two stores, increased significantly the use of both safety belts (143% above baseline) and turn signals (25% above baseline). Control subjects (i.e., pizza deliverers at a third no-intervention store and patrons driving to the pizza stores) showed no changes in belt or turn signal use over the course of 7-month study. The intervention program was staggered across two pizza stores and consisted of a group meeting wherein employees discussed the value of safety belts, received feedback regarding their low safety belt use, offered suggestions for increasing their belt use, and made a personal commitment to buckle up by signing buckle-up promise cards. Subsequently, employee-designed buckle-up reminder signs were placed in the pizza stores. By linking license plate numbers to individual driving records, we examined certain aspects of driving history as moderators of pre- and postintervention belt use. Although baseline belt use was significantly lower for drivers with one or more driving demerits or accidents in the previous 5 years, after the intervention these risk groups increased their belt use significantly and at the same rate as drivers with no demerits or accidents. Whereas baseline belt use was similar for younger (under 25) and older (25 or older) drivers, younger drivers were markedly more influenced by the intervention than were older drivers. Individual variation in belt use during baseline, intervention, and follow-up phases indicated that some drivers require more effective and costly intervention programs to motivate their safe driving practices.

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