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Mesías FJ, Gaspar P, Pulido AF, et al. Consumers' preferences for Iberian dry-cured ham and the influence of mast feeding: An application of conjoint analysis in Spain. Meat Sci. 2009;83(4):684-90doi: 10.1016/j.meatsci.2009.08.004.
Mesías, F. J., Gaspar, P., Pulido, A. F., Escribano, M., & Pulido, F. (2009). Consumers' preferences for Iberian dry-cured ham and the influence of mast feeding: An application of conjoint analysis in Spain. Meat science, 83(4), 684-90. https://doi.org/10.1016/j.meatsci.2009.08.004
Mesías, Francisco J, et al. "Consumers' preferences for Iberian dry-cured ham and the influence of mast feeding: An application of conjoint analysis in Spain." Meat science vol. 83,4 (2009): 684-90. doi: https://doi.org/10.1016/j.meatsci.2009.08.004
Mesías FJ, Gaspar P, Pulido AF, Escribano M, Pulido F. Consumers' preferences for Iberian dry-cured ham and the influence of mast feeding: An application of conjoint analysis in Spain. Meat Sci. 2009 Dec;83(4):684-90. doi: 10.1016/j.meatsci.2009.08.004. Epub 2009 Aug 07. PMID: 20416637.
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Meat Sci. 2009 Dec;83(4):684-90. doi: 10.1016/j.meatsci.2009.08.004. Epub 2009 Aug 07.

Consumers' preferences for Iberian dry-cured ham and the influence of mast feeding: An application of conjoint analysis in Spain.

Meat science

Francisco J Mesías, Paula Gaspar, Angel F Pulido, Miguel Escribano, Francisco Pulido

Affiliations

  1. Escuela de Ingenierías Agrarias, Universidad de Extremadura, Ctra. Cáceres, s/n, 06071 Badajoz, Spain.

PMID: 20416637 DOI: 10.1016/j.meatsci.2009.08.004

Abstract

This paper analyzes consumers' preferences for Iberian dry-cured ham, one of the most typical and highly prized meat products in Spain. The data were obtained by a survey carried out between April and May 2006 with a sample of 417 consumers in Extremadura (SW Spain). Conjoint Analysis was used to estimate the relative importance of the main attributes affecting preferences for Iberian ham and to create consumer segments with similar preference profiles. Results have shown that Price and Type of ham are the most important attributes for the choice of ham. Simulation analyses determined the surcharge that consumers are willing to pay for an Iberian mast-fed ham instead of an Iberian ham, thus identifying an ideal cluster for Iberian mast-fed ham.

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