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Jensen JD, King AJ, Carcioppolo N, et al. Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention. J Commun. 2012;62(5):851-868doi: 10.1111/j.1460-2466.2012.01668.x.
Jensen, J. D., King, A. J., Carcioppolo, N., & Davis, L. (2012). Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention. The Journal of communication, 62(5), 851-868. https://doi.org/10.1111/j.1460-2466.2012.01668.x
Jensen, Jakob D, et al. "Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention." The Journal of communication vol. 62,5 (2012): 851-868. doi: https://doi.org/10.1111/j.1460-2466.2012.01668.x
Jensen JD, King AJ, Carcioppolo N, Davis L. Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention. J Commun. 2012 Oct;62(5):851-868. doi: 10.1111/j.1460-2466.2012.01668.x. PMID: 26405350; PMCID: PMC4578294.
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J Commun. 2012 Oct;62(5):851-868. doi: 10.1111/j.1460-2466.2012.01668.x.

Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention.

The Journal of communication

Jakob D Jensen, Andy J King, Nicholas Carcioppolo, LaShara Davis

Affiliations

  1. (University of Illinois, 2007) is an Assistant Professor at the University of Utah jointly appointed in the Departments of Communication and Health Promotion & Education.
  2. Doctoral candidate in the Brian Lamb School of Communication at Purdue University.
  3. Assistant Professor in the Department of Communication at Missouri State University.
  4. Post-doctoral fellow in the Department of Internal Medicine at Washington University.

PMID: 26405350 PMCID: PMC4578294 DOI: 10.1111/j.1460-2466.2012.01668.x

Abstract

Past research has found that tailoring increases the persuasive effectiveness of a message. However, the observed effect has been small and the explanatory mechanism remains unknown. To address these shortcomings, a tailoring software program was created that personalized breast cancer screening pamphlets according to risk, health belief model constructs, and visual preference. Women aged 40 and older (

Keywords: Tailoring; cancer; elaboration likelihood model; perceived message relevance; visuals

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