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Steed A, Frlston S, López MM, et al. An 'In the Wild' Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment. IEEE Trans Vis Comput Graph. 2016;22(4):1406-14doi: 10.1109/TVCG.2016.2518135.
Steed, A., Frlston, S., López, M. M., Drummond, J., Pan, Y., & Swapp, D. (2016). An 'In the Wild' Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment. IEEE transactions on visualization and computer graphics, 22(4), 1406-14. https://doi.org/10.1109/TVCG.2016.2518135
Steed, Anthony, et al. "An 'In the Wild' Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment." IEEE transactions on visualization and computer graphics vol. 22,4 (2016): 1406-14. doi: https://doi.org/10.1109/TVCG.2016.2518135
Steed A, Frlston S, López MM, Drummond J, Pan Y, Swapp D. An 'In the Wild' Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment. IEEE Trans Vis Comput Graph. 2016 Apr;22(4):1406-14. doi: 10.1109/TVCG.2016.2518135. Epub 2016 Jan 14. PMID: 26780804.
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IEEE Trans Vis Comput Graph. 2016 Apr;22(4):1406-14. doi: 10.1109/TVCG.2016.2518135. Epub 2016 Jan 14.

An 'In the Wild' Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment.

IEEE transactions on visualization and computer graphics

Anthony Steed, Sebastian Frlston, María Murcia López, Jason Drummond, Ye Pan, David Swapp

PMID: 26780804 DOI: 10.1109/TVCG.2016.2518135

Abstract

Consumer virtual reality systems are now becoming widely available. We report on a study on presence and embodiment within virtual reality that was conducted 'in the wild', in that data was collected from devices owned by consumers in uncontrolled settings, not in a traditional laboratory setting. Users of Samsung Gear VR and Google Cardboard devices were invited by web pages and email invitation to download and run an app that presented a scenario where the participant would sit in a bar watching a singer. Each participant saw one of eight variations of the scenario: with or without a self-avatar; singer inviting the participant to tap along or not; singer looking at the participant or not. Despite the uncontrolled situation of the experiment, results from an in-app questionnaire showed tentative evidence that a self-avatar had a positive effect on self-report of presence and embodiment, and that the singer inviting the participant to tap along had a negative effect on self-report of embodiment. We discuss the limitations of the study and the platforms, and the potential for future open virtual reality experiments.

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