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Atienza AA, Serrano KJ, Riley WT, et al. Advancing Cancer Prevention and Behavior Theory in the Era of Big Data. J Cancer Prev. 2016;21(3):201-206doi: 10.15430/JCP.2016.21.3.201.
Atienza, A. A., Serrano, K. J., Riley, W. T., Moser, R. P., & Klein, W. M. (2016). Advancing Cancer Prevention and Behavior Theory in the Era of Big Data. Journal of cancer prevention, 21(3), 201-206. https://doi.org/10.15430/JCP.2016.21.3.201
Atienza, Audie A, et al. "Advancing Cancer Prevention and Behavior Theory in the Era of Big Data." Journal of cancer prevention vol. 21,3 (2016): 201-206. doi: https://doi.org/10.15430/JCP.2016.21.3.201
Atienza AA, Serrano KJ, Riley WT, Moser RP, Klein WM. Advancing Cancer Prevention and Behavior Theory in the Era of Big Data. J Cancer Prev. 2016 Sep;21(3):201-206. doi: 10.15430/JCP.2016.21.3.201. Epub 2016 Sep 30. PMID: 27722147; PMCID: PMC5051595.
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J Cancer Prev. 2016 Sep;21(3):201-206. doi: 10.15430/JCP.2016.21.3.201. Epub 2016 Sep 30.

Advancing Cancer Prevention and Behavior Theory in the Era of Big Data.

Journal of cancer prevention

Audie A Atienza, Katrina J Serrano, William T Riley, Richard P Moser, William M Klein

Affiliations

  1. ICF, Rockville, MD, USA.
  2. National Cancer Institute, Rockville, MD, USA.
  3. National Institutes of Health, Bethesda, MD, USA.

PMID: 27722147 PMCID: PMC5051595 DOI: 10.15430/JCP.2016.21.3.201

Abstract

The era of "Big Data" presents opportunities to substantively address cancer prevention and control issues by improving health behaviors and refining theoretical models designed to understand and intervene in those behaviors. Yet, the terms "model" and "Big Data" have been used rather loosely, and clarification of these terms is required to advance the science in this area. The objectives of this paper are to discuss conceptual definitions of the terms "model" and "Big Data", as well as examine the promises and challenges of Big Data to advance cancer prevention and control research using behavioral theories. Specific recommendations for harnessing Big Data for cancer prevention and control are offered.

Keywords: Cancer; Data set; Health behavior; Prevention

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