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López MJ, Continente X, Sánchez E, et al. Intervenciones que incluyen webs y redes sociales: herramientas e indicadores para su evaluación. [Activities using websites and social networks: tools and indicators for evaluation]. Gac Sanit. 2017;31(4):346-348doi: 10.1016/j.gaceta.2016.12.006.
López, M. J., Continente, X., Sánchez, E., & Bartroli, M. (2017). Intervenciones que incluyen webs y redes sociales: herramientas e indicadores para su evaluación. [Activities using websites and social networks: tools and indicators for evaluation]. Gaceta sanitaria, 31(4), 346-348. https://doi.org/10.1016/j.gaceta.2016.12.006
López, María José, et al. "Intervenciones que incluyen webs y redes sociales: herramientas e indicadores para su evaluación." [Activities using websites and social networks: tools and indicators for evaluation]. Gaceta sanitaria vol. 31,4 (2017): 346-348. doi: https://doi.org/10.1016/j.gaceta.2016.12.006
López MJ, Continente X, Sánchez E, Bartroli M. Intervenciones que incluyen webs y redes sociales: herramientas e indicadores para su evaluación. [Activities using websites and social networks: tools and indicators for evaluation]. Gac Sanit. 2017 Jul - Aug;31(4):346-348. doi: 10.1016/j.gaceta.2016.12.006. Epub 2017 Feb 20. Spanish. PMID: 28222975.
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Gac Sanit. 2017 Jul - Aug;31(4):346-348. doi: 10.1016/j.gaceta.2016.12.006. Epub 2017 Feb 20.

[Activities using websites and social networks: tools and indicators for evaluation].

Gaceta sanitaria

[Article in Spanish]
María José López, Xavier Continente, Esther Sánchez, Montse Bartroli

Affiliations

  1. Agència de Salut Pública de Barcelona, Barcelona, España; CIBER de Epidemiología y Salud Pública (CIBERESP), España; Institut d'Investigació Biomèdica de Sant Pau (IIB Sant Pau), Barcelona, España; Universitat Pompeu Fabra (UPF), Barcelona, España. Electronic address: [email protected].
  2. Agència de Salut Pública de Barcelona, Barcelona, España; CIBER de Epidemiología y Salud Pública (CIBERESP), España; Institut d'Investigació Biomèdica de Sant Pau (IIB Sant Pau), Barcelona, España.
  3. Agència de Salut Pública de Barcelona, Barcelona, España.

PMID: 28222975 DOI: 10.1016/j.gaceta.2016.12.006

Abstract

In the field of health, information and communication technology (ICT) can create a space that, regardless of place or time, enables information to be shared and disseminated quickly. In addition to the usual challenges of evaluating public health activities, other difficulties are present when evaluating activities using ICT, such as lack of previous standards, unknown individual exposure or lack of information on the characteristics of those exposed. The aim of this paper is to describe some tools and indicators that may help to assess the scope, use and parameters related to website positioning on search engines as well as the connected social networks.

Copyright © 2017 SESPAS. Publicado por Elsevier España, S.L.U. All rights reserved.

Keywords: Estudios de evaluación; Evaluation studies; Internet; Redes sociales; Social media

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