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Livengood SL, Sheppard JP, Kim BW, et al. Keypress-Based Musical Preference Is Both Individual and Lawful. Front Neurosci. 2017;11:136doi: 10.3389/fnins.2017.00136.
Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J., & Breiter, H. C. (2017). Keypress-Based Musical Preference Is Both Individual and Lawful. Frontiers in neuroscience, 11136. https://doi.org/10.3389/fnins.2017.00136
Livengood, Sherri L, et al. "Keypress-Based Musical Preference Is Both Individual and Lawful." Frontiers in neuroscience vol. 11 (2017): 136. doi: https://doi.org/10.3389/fnins.2017.00136
Livengood SL, Sheppard JP, Kim BW, Malthouse EC, Bourne JE, Barlow AE, Lee MJ, Marin V, O'Connor KP, Csernansky JG, Block MP, Blood AJ, Breiter HC. Keypress-Based Musical Preference Is Both Individual and Lawful. Front Neurosci. 2017 May 02;11:136. doi: 10.3389/fnins.2017.00136. eCollection 2017. PMID: 28512395; PMCID: PMC5412065.
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Front Neurosci. 2017 May 02;11:136. doi: 10.3389/fnins.2017.00136. eCollection 2017.

Keypress-Based Musical Preference Is Both Individual and Lawful.

Frontiers in neuroscience

Sherri L Livengood, John P Sheppard, Byoung W Kim, Edward C Malthouse, Janet E Bourne, Anne E Barlow, Myung J Lee, Veronica Marin, Kailyn P O'Connor, John G Csernansky, Martin P Block, Anne J Blood, Hans C Breiter

Affiliations

  1. Warren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USA.
  2. Applied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USA.
  3. David Geffen School of Medicine, University of California, Los AngelesLos Angeles, CA, USA.
  4. Northwestern University and Massachusetts General Hospital Phenotype Genotype Project in Addiction and Mood DisordersBoston, MA, USA.
  5. Medill Integrated Marketing Communications, Northwestern UniversityEvanston, IL, USA.
  6. Music Department, Bates CollegeLewiston, ME, USA.
  7. KV 265, The Communication of Science through ArtWillow Springs, IL, USA.
  8. Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USA.
  9. Mood and Motor Control Laboratory, Department of Psychiatry, Massachusetts General HospitalBoston, MA, USA.
  10. Laboratory of Neuroimaging and Genetics, Department of Psychiatry, Massachusetts General HospitalBoston, MA, USA.
  11. Department of Neurology, Massachusetts General HospitalBoston, MA, USA.

PMID: 28512395 PMCID: PMC5412065 DOI: 10.3389/fnins.2017.00136

Abstract

Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high

Keywords: approach; avoidance; music; preference; relative preference theory; reward

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