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Ickes MJ, Butler K, Rayens MK, et al. Recall and Believability of the Tips From Former Smokers Campaign Among University Students. Am J Health Educ. 2016;47(5):324-331doi: 10.1080/19325037.2016.1203841.
Ickes, M. J., Butler, K., Rayens, M. K., Noland, M., Wiggins, A. T., & Hahn, E. J. (2016). Recall and Believability of the Tips From Former Smokers Campaign Among University Students. American journal of health education, 47(5), 324-331. https://doi.org/10.1080/19325037.2016.1203841
Ickes, Melinda J, et al. "Recall and Believability of the Tips From Former Smokers Campaign Among University Students." American journal of health education vol. 47,5 (2016): 324-331. doi: https://doi.org/10.1080/19325037.2016.1203841
Ickes MJ, Butler K, Rayens MK, Noland M, Wiggins AT, Hahn EJ. Recall and Believability of the Tips From Former Smokers Campaign Among University Students. Am J Health Educ. 2016;47(5):324-331. doi: 10.1080/19325037.2016.1203841. Epub 2016 Aug 30. PMID: 28396713; PMCID: PMC5384107.
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Am J Health Educ. 2016;47(5):324-331. doi: 10.1080/19325037.2016.1203841. Epub 2016 Aug 30.

Recall and Believability of the Tips From Former Smokers Campaign Among University Students.

American journal of health education

Melinda J Ickes, Karen Butler, Mary Kay Rayens, Melody Noland, Amanda T Wiggins, Ellen J Hahn

Affiliations

  1. Assistant Professor in the Department of Kinesiology and Health Promotion at University of Kentucky in Lexington, Kentucky.
  2. Associate Professor in the College of Nursing at University of Kentucky in Lexington, Kentucky.
  3. Professor in the College of Nursing at University of Kentucky.
  4. Professor in the Department of Kinesiology and Health Promotion at University of Kentucky.
  5. Assistant Professor in the and College of Nursing at University of Kentucky.

PMID: 28396713 PMCID: PMC5384107 DOI: 10.1080/19325037.2016.1203841

Abstract

BACKGROUND: Tobacco media campaigns are effective, but less is known regarding the impact on college students.

PURPOSE: The purpose was to test the effects of an on-campus

METHODS: A quasi-experimental pre-post design was used to assess the 8-week campaign with three

RESULTS: Ads were recalled by significantly more students (68%) post-campaign. Believability for one or more ads was lower for males, undergraduates, those belonging to fraternity/sorority, and current polytobacco users (

DISCUSSION: Sub-groups of college students, including males and undergraduates, reported less ad believability, which should be considered when designing communication strategies.

TRANSLATION TO HEALTH EDUCATION PRACTICE: Considering the potential impact and cost-effective nature of on-campus TV media campaigns, these ads need to be integrated into current campus tobacco control strategies.

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