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Ashwood JS, Briscombe B, Collins RL, et al. Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California. Rand Health Q. 2017;6(2):5
Ashwood, J. S., Briscombe, B., Collins, R. L., Wong, E. C., Eberhart, N. K., Cerully, J., May, L., Roth, B., & Burnam, M. A. (2017). Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California. Rand health quarterly, 6(2), 5.
Ashwood, J Scott, et al. "Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California." Rand health quarterly vol. 6,2 (2017): 5.
Ashwood JS, Briscombe B, Collins RL, Wong EC, Eberhart NK, Cerully J, May L, Roth B, Burnam MA. Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California. Rand Health Q. 2017 Jan 13;6(2):5. eCollection 2017 Jan. PMID: 28845343; PMCID: PMC5568159.
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Rand Health Q. 2017 Jan 13;6(2):5. eCollection 2017 Jan.

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California.

Rand health quarterly

J Scott Ashwood, Brian Briscombe, Rebecca L Collins, Eunice C Wong, Nicole K Eberhart, Jennifer Cerully, Libby May, Beth Roth, M Audrey Burnam

PMID: 28845343 PMCID: PMC5568159

Abstract

This article examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

Keywords: California; Discriminatory Practices; Health Care Program Evaluation; Mental Health Treatment; Social Determinants Of Health

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