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J Community Psychol. 2013 May;41(4):463-470. doi: 10.1002/jcop.21550. Epub 2013 May 21.

The Carrot and the Stick: A Cross-Sectional Study of the Influences on Responsible Merchant Practices to Reduce Underage Drinking.

Journal of community psychology

Patricia Ebener, Patrick Malone, Pamela Imm, Karen Chan Osilla, Susan M Paddock, Patricia Ann Wright, Q Burkhart

Affiliations

  1. RAND Corporation, 1776 Main Street, P.O. Box 2138, Santa Monica, CA 90407-2138.
  2. University of South Carolina, Barnwell College, Department of Psychology, Columbia, SC 29208.

PMID: 29051676 PMCID: PMC5645047 DOI: 10.1002/jcop.21550

Abstract

Alcohol merchants (N=331) completed a cross-sectional survey assessing their attitudes and beliefs about underage drinking, its likely consequences, requirements for responsible beverage service (RBS) training, and performance of RBS practices and checking IDs. Merchants requiring more rigorous RBS training (i.e., state-approved versus in-house or none) have stronger beliefs that outlets who sell to minors will get cited and that their employees know RBS practices. Also, merchants who engage in more RBS practices require more rigorous RBS training, and believe more strongly that outlets who sell to minors are more likely to face, and deserve, stricter sanctions. Merchants who check IDs more strictly conduct more RBS practices and believe more strongly that underage drinking is serious and will result in stronger consequences if caught selling to minors. These findings about the attitudes, practices, and enforcement of alcohol merchants suggests ways communities can better target their limited resources to prevent underage drinking.

Keywords: alcohol merchants; prevention; responsible beverage service

References

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