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Health Psychol Open. 2017 Sep 06;4(2):2055102917730676. doi: 10.1177/2055102917730676. eCollection 2017.

Under what conditions can a nonprescription drug label serve as refutation text? The role of directed attention and processing strategy.

Health psychology open

Michael P Ryan, Paula L Costa, Aubrey B Cruz

Affiliations

  1. The University of Texas at San Antonio, USA.

PMID: 29379622 PMCID: PMC5779925 DOI: 10.1177/2055102917730676

Abstract

Nonprescription drug labels are relatively ineffective in refuting drug misconceptions. We sought to improve the effectiveness of an aspirin label as a refutation text by manipulating selective attention and label-processing strategy. After reading a facsimile label, those of 196 undergraduates who attempted to explain why shaded drug facts are "easily confused" recalled more refuting drug facts than participants who attempted to explain why those facts are "easily ignored." However, "easily confused" processing did not change truth ratings of misconceptions associated with those drug facts. We conclude that refuted misconceptions remain in memory but are inhibited by disconfirming drug facts.

Keywords: beliefs; cognitive processing; communication; medication; public health psychology

Conflict of interest statement

Declaration of conflicting interests: The author(s) declare no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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