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Tso HH, Parikh JR. Leveraging Facebook to Brand Radiology. J Am Coll Radiol. 2018;15(7):1027-1032doi: 10.1016/j.jacr.2018.02.015.
Tso, H. H., & Parikh, J. R. (2018). Leveraging Facebook to Brand Radiology. Journal of the American College of Radiology : JACR, 15(7), 1027-1032. https://doi.org/10.1016/j.jacr.2018.02.015
Tso, Hilda H, and Parikh, Jay R. "Leveraging Facebook to Brand Radiology." Journal of the American College of Radiology : JACR vol. 15,7 (2018): 1027-1032. doi: https://doi.org/10.1016/j.jacr.2018.02.015
Tso HH, Parikh JR. Leveraging Facebook to Brand Radiology. J Am Coll Radiol. 2018 Jul;15(7):1027-1032. doi: 10.1016/j.jacr.2018.02.015. Epub 2018 Mar 30. PMID: 29606634.
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J Am Coll Radiol. 2018 Jul;15(7):1027-1032. doi: 10.1016/j.jacr.2018.02.015. Epub 2018 Mar 30.

Leveraging Facebook to Brand Radiology.

Journal of the American College of Radiology : JACR

Hilda H Tso, Jay R Parikh

Affiliations

  1. Department of Radiology, The University of Texas MD Anderson Cancer Center, Houston, Texas.
  2. Department of Radiology, The University of Texas MD Anderson Cancer Center, Houston, Texas. Electronic address: [email protected].

PMID: 29606634 DOI: 10.1016/j.jacr.2018.02.015

Abstract

In the current health care climate, radiologists should consider developing their brand. Facebook is the market leader for social media networking in the United States. The authors describe how radiologists can leverage Facebook to develop and market organizational, group, and individual brands. The authors then address concerns related to the use of social media by radiologists.

Copyright © 2018 American College of Radiology. Published by Elsevier Inc. All rights reserved.

Keywords: Facebook; Radiologist; branding; patients; social media

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