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Seubert LJ, Whitelaw K, Hattingh L, et al. Development of a Theory-Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy. Pharmacy (Basel). 2018;6(4)doi: 10.3390/pharmacy6040117.
Seubert, L. J., Whitelaw, K., Hattingh, L., Watson, M. C., & Clifford, R. M. (2018). Development of a Theory-Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy. Pharmacy (Basel, Switzerland), 6(4), . https://doi.org/10.3390/pharmacy6040117
Seubert, Liza J, et al. "Development of a Theory-Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy." Pharmacy (Basel, Switzerland) vol. 6,4 (2018). doi: https://doi.org/10.3390/pharmacy6040117
Seubert LJ, Whitelaw K, Hattingh L, Watson MC, Clifford RM. Development of a Theory-Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy. Pharmacy (Basel). 2018 Oct 24;6(4). doi: 10.3390/pharmacy6040117. PMID: 30356015; PMCID: PMC6306819.
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Pharmacy (Basel). 2018 Oct 24;6(4). doi: 10.3390/pharmacy6040117.

Development of a Theory-Based Intervention to Enhance Information Exchange during Over-The-Counter Consultations in Community Pharmacy.

Pharmacy (Basel, Switzerland)

Liza J Seubert, Kerry Whitelaw, Laetitia Hattingh, Margaret C Watson, Rhonda M Clifford

Affiliations

  1. Division of Pharmacy, The University of Western Australia, M315, 35 Stirling Highway, Crawley, WA 6009, Australia. [email protected].
  2. Division of Pharmacy, The University of Western Australia, M315, 35 Stirling Highway, Crawley, WA 6009, Australia. [email protected].
  3. School of Pharmacy and Pharmacology, Griffith University, Gold Coast Campus, Queensland 4222, Australia. [email protected].
  4. Department of Pharmacy and Pharmacology, University of Bath, 5W 3.33, Claverton Down, Bath BA2 7AY, UK. [email protected].
  5. Division of Pharmacy, The University of Western Australia, M315, 35 Stirling Highway, Crawley, WA 6009, Australia. [email protected].

PMID: 30356015 PMCID: PMC6306819 DOI: 10.3390/pharmacy6040117

Abstract

(1) Background: Community pharmacy personnel help mitigate risks of self-care by consumers who seek over-the-counter (OTC) medicines or treatment of symptoms and/or conditions. Exchange of information facilitates the OTC consultation, but pharmacy personnel often report difficulties in engaging consumers in a dialogue. The aim of this study was to describe the development of a behaviour change intervention to enhance information exchange between pharmacy personnel and consumers during OTC consultations in community pharmacies. (2) Methods: The Behaviour Change Wheel methodological framework was used to link factors that influence consumer engagement with information exchange during OTC consultations with intervention functions to change behaviour. Options generated were rationalized and the final intervention strategy was derived. (3) Results: Education, persuasion, environmental restructuring, and modelling were determined to be potential intervention functions. The intervention incorporated placing situational cues in the form of posters in the community pharmacy modelling information exchange behaviour, persuading through highlighting the benefits of exchanging information and educating about its importance. (4) Conclusions: A systematic, theoretically underpinned approach was applied to develop candidate interventions to promote information exchange in OTC consultations. The feasibility and efficacy of the intervention strategy has since been tested and will be reported elsewhere.

Keywords: behaviour change; communication; community pharmacy services; health behaviour; nonprescription drugs; pharmacists

Conflict of interest statement

The authors declare no conflict of interest.

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