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Proc Natl Acad Sci U S A. 2019 Jul 02;116(27):13282-13287. doi: 10.1073/pnas.1808827116. Epub 2019 May 22.

Experimental evidence on promotion of electric and improved biomass cookstoves.

Proceedings of the National Academy of Sciences of the United States of America

S K Pattanayak, M Jeuland, J J Lewis, F Usmani, N Brooks, V Bhojvaid, A Kar, L Lipinski, L Morrison, O Patange, N Ramanathan, I H Rehman, R Thadani, M Vora, V Ramanathan

Affiliations

  1. Sanford School of Public Policy, Duke University, Durham, NC 27708; [email protected].
  2. Nicholas School of the Environment, Duke University, Durham, NC 27708.
  3. Duke Global Health Institute, Duke University, Durham, NC 27710.
  4. Sanford School of Public Policy, Duke University, Durham, NC 27708.
  5. Climate Change in Developing Countries Research Group, RWI - Leibniz Institute for Economic Research, 45128 Essen, Germany.
  6. School of Earth, Energy & Environmental Sciences, Stanford University, Stanford, CA 94305.
  7. Department of Sociology, University of Delhi, New Delhi 110007, India.
  8. Institute for Resources, Environment and Sustainability, University of British Columbia, Vancouver, BC V6T 1Z4, Canada.
  9. Center for Environmental, Technology, and Energy Economics, RTI International, Research Triangle Park, NC 27709.
  10. Public Systems Group, Indian Institute of Management Ahmedabad, Ahmedabad 380015, India.
  11. Nexleaf Analytics, Los Angeles, CA 90064.
  12. Social Transformation Division, The Energy and Resources Institute, New Delhi 110003, India.
  13. Center for Ecology, Development and Research, Dehradun 248006, India.
  14. Independent consultant, Jaipur 302001, India.
  15. Scripps Institution of Oceanography, University of California, San Diego, La Jolla, CA 92093.

PMID: 31118284 PMCID: PMC6612920 DOI: 10.1073/pnas.1808827116

Abstract

Improved cookstoves (ICS) can deliver "triple wins" by improving household health, local environments, and global climate. Yet their potential is in doubt because of low and slow diffusion, likely because of constraints imposed by differences in culture, geography, institutions, and missing markets. We offer insights about this challenge based on a multiyear, multiphase study with nearly 1,000 households in the Indian Himalayas. In phase I, we combined desk reviews, simulations, and focus groups to diagnose barriers to ICS adoption. In phase II, we implemented a set of pilots to simulate a mature market and designed an intervention that upgraded the supply chain (combining marketing and home delivery), provided rebates and financing to lower income and liquidity constraints, and allowed households a choice among ICS. In phase III, we used findings from these pilots to implement a field experiment to rigorously test whether this combination of upgraded supply and demand promotion stimulates adoption. The experiment showed that, compared with zero purchase in control villages, over half of intervention households bought an ICS, although demand was highly price-sensitive. Demand was at least twice as high for electric stoves relative to biomass ICS. Even among households that received a negligible price discount, the upgraded supply chain alone induced a 28 percentage-point increase in ICS ownership. Although the bundled intervention is resource-intensive, the full costs are lower than the social benefits of ICS promotion. Our findings suggest that market analysis, robust supply chains, and price discounts are critical for ICS diffusion.

Copyright © 2019 the Author(s). Published by PNAS.

Keywords: Indian Himalayas; improved cookstoves; price subsidies; supply chain; technology adoption

Conflict of interest statement

The authors declare no conflict of interest.

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