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Heliyon. 2020 Aug 20;6(8):e04714. doi: 10.1016/j.heliyon.2020.e04714. eCollection 2020 Aug.

Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment.

Heliyon

Karl van der Schyff, Stephen Flowerday, Paul Benjamin Lowry

Affiliations

  1. Department of Information Systems, Rhodes University, Grahamstown, South Africa.
  2. Pamplin College of Business, Virginia Tech, Blacksburg, VA, 24061, United States.

PMID: 32904276 PMCID: PMC7452521 DOI: 10.1016/j.heliyon.2020.e04714

Abstract

The unauthorized use of personal information belonging to users of apps integrated with the Facebook platform affects millions of users. Crucially, although privacy concerns and awareness have increased, the use of these apps, and related privacy behaviors, remain largely unchanged. Given that such privacy behaviors are likely influenced by individuals' personality traits, it is imperative to better understand which personality traits make individuals more vulnerable to such unauthorized uses. We build on a recontextualized version of the

© 2020 The Author(s).

Keywords: Facebook apps; Facebook privacy settings; Information privacy concerns (IPCs); Interaction analysis; Path modeling; Personality traits; Vulnerability

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