Display options
Cite
Lindemann AK, Jungnickel K, Böl GF. Risikowahrnehmung und Informationsverhalten von Meinungsführenden im Lebensmittelbereich. [Risk perception and information behaviour of opinion leaders in the food sector]. Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz. 2020;64(1):45-54doi: 10.1007/s00103-020-03252-2.
Lindemann, A. K., Jungnickel, K., & Böl, G. F. (2021). Risikowahrnehmung und Informationsverhalten von Meinungsführenden im Lebensmittelbereich. [Risk perception and information behaviour of opinion leaders in the food sector]. Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz, 64(1), 45-54. https://doi.org/10.1007/s00103-020-03252-2
Lindemann, Ann-Kathrin, et al. "Risikowahrnehmung und Informationsverhalten von Meinungsführenden im Lebensmittelbereich." [Risk perception and information behaviour of opinion leaders in the food sector]. Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz vol. 64,1 (2021): 45-54. doi: https://doi.org/10.1007/s00103-020-03252-2
Lindemann AK, Jungnickel K, Böl GF. Risikowahrnehmung und Informationsverhalten von Meinungsführenden im Lebensmittelbereich. [Risk perception and information behaviour of opinion leaders in the food sector]. Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz. 2021 Jan;64(1):45-54. doi: 10.1007/s00103-020-03252-2. Epub 2020 Dec 08. German. PMID: 33289851; PMCID: PMC7772172.
Copy Download .nbib Format: NLM
Share it on

Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz. 2021 Jan;64(1):45-54. doi: 10.1007/s00103-020-03252-2. Epub 2020 Dec 08.

[Risk perception and information behaviour of opinion leaders in the food sector].

Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz

[Article in German]
Ann-Kathrin Lindemann, Katrin Jungnickel, Gaby-Fleur Böl

Affiliations

  1. Abteilung Risikokommunikation, Bundesinstitut für Risikobewertung, Max-Dohrn-Str. 8-10, 10589, Berlin, Deutschland. [email protected].
  2. Abteilung Risikokommunikation, Bundesinstitut für Risikobewertung, Max-Dohrn-Str. 8-10, 10589, Berlin, Deutschland.

PMID: 33289851 PMCID: PMC7772172 DOI: 10.1007/s00103-020-03252-2

Abstract

Opinion leaders are people who can influence the opinions, attitudes or behaviours of others in their social environment. Especially in social networks on the Internet, they can also reach larger audiences and therefore represent a crucial target group for risk communication. An important prerequisite for successful risk communication is a precise knowledge of the risk perception of the relevant target group, so that this can be taken into account when developing communication measures. The present study therefore investigated the extent to which there is a connection between the risk perception of food issues and issue-specific opinion leadership. For this purpose, a representative telephone survey of the population in Germany was conducted (n = 1001). According to this, opinion leaders have a slightly higher risk perception of food risks for some topics than non-opinion leaders. They are also much more interested in these topics and access information on food issues more frequently via specific media. Opinion leaders also tend to be more active in social media. In the buzz of social media, they can thus offer valuable orientation for their social and digital environment through their special knowledge and opinions.

Keywords: Food safety; Information behaviour; Opinion leadership; Risk communication; Risk perception

References

  1. J Econ Perspect. 2018;32(2):155-72 - PubMed
  2. J Health Commun. 2017 Oct;22(10):849-857 - PubMed
  3. J Urban Health. 2001 Jun;78(2):382-91 - PubMed
  4. Risk Anal. 2018 Dec;38(12):2599-2624 - PubMed
  5. Science. 1987 Apr 17;236(4799):280-5 - PubMed
  6. Public Underst Sci. 2014 Aug;23(6):703-17 - PubMed
  7. J Adv Nurs. 2014 Nov;70(11):2598-611 - PubMed
  8. Sci Adv. 2017 Oct 04;3(10):e1701381 - PubMed
  9. J Environ Manage. 2014 May 1;137:61-8 - PubMed
  10. J Craniofac Surg. 2014 Jan;25(1):106-10 - PubMed
  11. Soc Sci Med. 2011 Jul;73(1):22-32 - PubMed

MeSH terms

Publication Types