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Ntoa S, Margetis G, Rivera F, et al. User generated content for enhanced professional productions: a mobile application for content contributors and a study on the factors influencing their satisfaction and loyalty. Multimed Tools Appl. 2021;1-21doi: 10.1007/s11042-021-11381-2.
Ntoa, S., Margetis, G., Rivera, F., Evans, M., Adami, I., Mathioudakis, G., Weerakkody, R., Metaxakis, G., Markopoulos, I., Mrak, M., & Stephanidis, C. (2021). User generated content for enhanced professional productions: a mobile application for content contributors and a study on the factors influencing their satisfaction and loyalty. Multimedia tools and applications, 1-21. https://doi.org/10.1007/s11042-021-11381-2
Ntoa, Stavroula, et al. "User generated content for enhanced professional productions: a mobile application for content contributors and a study on the factors influencing their satisfaction and loyalty." Multimedia tools and applications vol. (2021): 1-21. doi: https://doi.org/10.1007/s11042-021-11381-2
Ntoa S, Margetis G, Rivera F, Evans M, Adami I, Mathioudakis G, Weerakkody R, Metaxakis G, Markopoulos I, Mrak M, Stephanidis C. User generated content for enhanced professional productions: a mobile application for content contributors and a study on the factors influencing their satisfaction and loyalty. Multimed Tools Appl. 2021 Aug 24;1-21. doi: 10.1007/s11042-021-11381-2. Epub 2021 Aug 24. PMID: 34456610; PMCID: PMC8383915.
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Multimed Tools Appl. 2021 Aug 24;1-21. doi: 10.1007/s11042-021-11381-2. Epub 2021 Aug 24.

User generated content for enhanced professional productions: a mobile application for content contributors and a study on the factors influencing their satisfaction and loyalty.

Multimedia tools and applications

Stavroula Ntoa, George Margetis, Fiona Rivera, Michael Evans, Ilia Adami, Georgios Mathioudakis, Rajitha Weerakkody, George Metaxakis, Ioannis Markopoulos, Marta Mrak, Constantine Stephanidis

Affiliations

  1. Foundation for Research and Technology - Hellas (FORTH), Institute of Computer Science (ICS), 70013 Heraklion, Crete Greece.
  2. BBC Research and Development, London, UK.
  3. Forthnet S. A, Athens, Greece.
  4. Department of Computer Science, University of Crete, Heraklion, Greece.

PMID: 34456610 PMCID: PMC8383915 DOI: 10.1007/s11042-021-11381-2

Abstract

Motivated by a combination of social media, technological evolution, as well as new habits and preferences of TV content consumers, there is an increasing demand for enhancement of professional productions with user generated content. Studies have explored the potential and feasibility of this approach, indicating that footage from non-professionals can be effectively used to enrich the viewing experience. However, an important concern is whether such efforts are appealing to potential contributors, and what can actually impact their satisfaction and loyalty. Aiming to investigate these factors, this paper presents a mobile application for content contributors and a study involving 38 attendees of live events, using the application in the field. The events were hosted in two different countries, and transmitted by two well-known broadcasters. The results suggest that age, gender, technological expertise, and overall sharing attitude do not affect the satisfaction and loyalty of contributors. The differentiating factors, however, are the filming confidence and expertise of contributors, as well as the Wi-Fi/4G connectivity on-site. Implications of these findings are discussed and recommendations for similar endeavors are provided.

© The Author(s) 2021.

Keywords: Customer loyalty; Field study; Media sharing; Professional broadcasting productions; User generated content; User satisfaction

References

  1. Harv Bus Rev. 2003 Dec;81(12):46-54, 124 - PubMed

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