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Yoo T, Schilke O, Bachmann R. Neither acquiescence nor defiance: Tuscan wineries' "flexible reactivity" to the Italian government's quality regulation system. Br J Sociol. 2021;72(5):1430-1447doi: 10.1111/1468-4446.12883.
Yoo, T., Schilke, O., & Bachmann, R. (2021). Neither acquiescence nor defiance: Tuscan wineries' "flexible reactivity" to the Italian government's quality regulation system. The British journal of sociology, 72(5), 1430-1447. https://doi.org/10.1111/1468-4446.12883
Yoo, Taeyoung, et al. "Neither acquiescence nor defiance: Tuscan wineries' "flexible reactivity" to the Italian government's quality regulation system." The British journal of sociology vol. 72,5 (2021): 1430-1447. doi: https://doi.org/10.1111/1468-4446.12883
Yoo T, Schilke O, Bachmann R. Neither acquiescence nor defiance: Tuscan wineries' "flexible reactivity" to the Italian government's quality regulation system. Br J Sociol. 2021 Dec;72(5):1430-1447. doi: 10.1111/1468-4446.12883. Epub 2021 Aug 13. PMID: 34387865.
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Br J Sociol. 2021 Dec;72(5):1430-1447. doi: 10.1111/1468-4446.12883. Epub 2021 Aug 13.

Neither acquiescence nor defiance: Tuscan wineries' "flexible reactivity" to the Italian government's quality regulation system.

The British journal of sociology

Taeyoung Yoo, Oliver Schilke, Reinhard Bachmann

Affiliations

  1. Business School, Hankuk University of Foreign Studies, Seoul, South Korea.
  2. Eller College of Management, University of Arizona, Tucson, Arizona, USA.
  3. School of Finance and Management, SOAS, University of London, London, UK.

PMID: 34387865 DOI: 10.1111/1468-4446.12883

Abstract

This article introduces the concept of "flexible reactivity" to describe and analyze a form of economic actors' response to multiple judgment devices. Using the example of government regulation in the Tuscan wine industry, we show that wineries can in part comply with the government's quality classifications system while, at the same time, also offering products outside the official classification system. Through this research, we provide novel insights into the role of judgment devices and contribute to a more nuanced understanding of organizational responses to institutional pressures. Extending prior institutional-complexity research, our study illustrates that organizations' reactions to judgment devices are not limited to only the two options of either acquiescence or defiance. The third option-flexibile reactivity-encompasses an explicit combination of acquiescence and defiance at the actor level. Our findings shed new light on how organizations can cope with contradictory external demands such that contrasting logics compete for organizational resources and breed heterogeneous and continuously shifting product offerings.

© 2021 London School of Economics and Political Science.

Keywords: culture; economic sociology; institutionalism; organizations; uncertainty

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