Marketing and innovation. Prabhu J. J Prabhu - The Oxford Handbook of Innovation Management, 2014 - books.google.com GSID: Ir2scwQR6aMJ
Key questions on innovation in the B2B context. Chandy RK, Prabhu JC, Tellis GJ. GJ Tellis, RK Chandy, JC Prabhu - Handbook of business-to …, 2012 - elgaronline.com GSID: HqR15VL1CT8J
Business model innovation for circular economy and sustainability: A review of approaches. [No authors listed] GSID: NsqEIZd-XTwJ
Learning while (re) configuring: Business model innovation processes in established firms. [No authors listed] GSID: qp-zO_670QgJ