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Spaniol, M. J., Bidmon, C. M., Holm, A., & Rohrbeck, R. (2019). Five strategic foresight tools to enhance business model innovation teaching. Journal of Business Models, 7(3), 77-88.
Spaniol, Matthew J., et al. "Five strategic foresight tools to enhance business model innovation teaching." Journal of Business Models 7.3 (2019): 77-88.
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MJ Spaniol, CM Bidmon, A Holm… - Journal of Business …, 2019 - barracudaex.aub.aau.dk

Five strategic foresight tools to enhance business model innovation teaching.

teaching innovation

Spaniol, Bidmon, Holm

GSID: jbEKmmGIvlEJ

Excerpt

… This paper reflects upon 8 years of teaching business model innovation (BMI) to executives in the part-time MBA program at Aarhus BSS. … However, teaching BMI to executives is not without challenges. Having worked in their organizations for years, such students have often …

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