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Smith, L. J. (1994). A content analysis of gender differences in children's advertising. Journal of broadcasting & electronic media, 38(3), 323-337.
Smith, Lois J. "A content analysis of gender differences in children's advertising." Journal of broadcasting & electronic media 38.3 (1994): 323-337.
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LJ Smith - Journal of broadcasting & electronic media, 1994 - Taylor & Francis

A content analysis of gender differences in children's advertising.

after-school settings

Smith

GSID: aMSmLaoK7fYJ

Excerpt

… The advertisements that were studied aired during a week of after-school and Saturday morning children's programming. Advertisers featured more boys than girls and placed boys in settings outside their homes more often. Thesex of announcers corresponded to the sex of the …

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