Could virtual reality effectively market slow travel in a heritage destination?. Lin LPL. LPL Lin, SCL Huang, YC Ho - Tourism Management, 2020 - Elsevier GSID: Lx3rEVbcld0J
Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention. Li T. T Li, Y Chen - Journal of Destination Marketing & Management, 2019 - Elsevier GSID: k9KKqd8YjcAJ
Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19. [No authors listed] GSID: KisKuFuVXwsJ
The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective. [No authors listed] GSID: sUIUc8gwoToJ
