SB Soumerai, J Avorn - Jama, 1990 - jamanetwork.com

Principles of educational outreach ('academic detailing') to improve clinical decision making.

Educational trials

Soumerai, Avorn

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Excerpt

… we interviewed, the "aura" surrounding identification with clinical trials at such research centers may contribute as much to adoption of the … of at¬ taining educational and behavioral ob¬ jectives as well as greater satisfaction.34 Our educational detailers were also trained to ask …

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