N Schwarz - Social cognition, 2007 - Guilford Press

Attitude construction: Evaluation in context.

evaluation

Schwarz

GSID: 6ObG-Mr2qZQJ

Excerpt

Most theories treat attitudes as enduring evaluative tendencies; the dispositional focus enjoys intuitive appeal because it is compatible with observers' preference for dispositional explanations (aka fundamental attribution error). From the actor's perspective, evaluation stands in …

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