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N Siggelkow - Academy of management journal, 2007 - journals.aom.org

Persuasion with case studies.

case studies

Siggelkow

GSID: LtrMUV-2OuwJ

Excerpt

… Case-based research is often criticized for having a biased sample of cases. The main object of case studies should be to provoke thought … In neurology, where a lot of knowledge has been gleaned from case studies of individual patients with particular brain injuries (lesions), a …

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