C Hill - Strategic Direction, 2008 - emerald.com

International business: Competing in the global market place.

case studies

Hill

GSID: -VDiUnqp_YcJ

Excerpt

… Moreover the opening and closing case studies in this Chapter illustrate the latter point from “Cemex” (largest cement company in the world) in manufacturing to “Starbucks” in services (operating mainly through licensing agreements particularly in Asia). …

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