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McKenzie, C. J., Wright, S., Ball, D. F., & Baron, P. J. (2002). Commentary: the publications of marketing faculty–who are we really talking to?. European Journal of Marketing.
McKenzie, Carole J., et al. "Commentary: the publications of marketing faculty–who are we really talking to?." European Journal of Marketing (2002).
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CJ McKenzie, S Wright, DF Ball… - European Journal of …, 2002 - emerald.com

Commentary: the publications of marketing faculty–who are we really talking to?.

faculty

Wright

GSID: sI2teWtEn_UJ

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The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those …

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