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LC Harris, L O'malley, M Patterson - Marketing theory, 2003 - journals.sagepub.com

Professional interaction: Exploring the concept of attraction.

professional

Harris, O'malley, Patterson

GSID: PA3sCx1YVmAJ

Excerpt

This paper explores the role of attraction in the initiation, development and maintenance of relationships. Building on the extant social exchange literature and incorporating recent work …

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