TJ Williams, J Schimel, J Hayes, M Usta - Self and Identity, 2014 - Taylor & Francis

Following and resisting body image ideals in advertising: The moderating role of extrinsic contingency focus.

classroom interventions

Hayes, Schimel

GSID: 5f9O4ocOqWcJ

Excerpt

Extrinsic contingency focus reflects people's tendency to derive self-esteem by meeting socially (versus personally) defined standards. Three studies examined the relationship …

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