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JJ IGARTUA, J VEGA - … 65th Annual Conference, San Juan, Puerto …, 2015 - researchgate.net

Identification with characters and cognitive processes in entertainment-education interventions through audiovisual fiction.

education interventions

IGARTUA, VEGA

GSID: yDxVaRwBPFwJ

Excerpt

The narrative persuasion models applied to the field of health communication (see the Extended Elaboration Likelihood Model, E-ELM, Slater & Rouner, 2002; the Entertainment …

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