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TL Chung, S Marcketti, AM Fiore - Museum Management and …, 2014 - Taylor & Francis

Use of social networking services for marketing art museums.

museums

Chung, Fiore, Marcketti

GSID: nEGQIjC03_4J

Excerpt

The purpose of this study was to explore the use of social networking services (SNS) by art museums and the effectiveness of SNS as marketing tools. Staff members responsible for …

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