HJ Paek, H Shah - Howard Journal of Communication, 2003 - Taylor & Francis

Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising.

Asian American

Paek

GSID: gjryvBkLtikJ

Excerpt

As one of the most visible and powerful media institutions of US popular culture, advertising plays a central role in conveying and disseminating a dominant racial ideology. After …