B Lund - Journal of Marketing for Higher Education, 2019 - Taylor & Francis

Universities engaging social media users: an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes.

Lund

GSID: cZt9E1nsyuAJ

Abstract

Social media is an important component of a university's marketing plan. It has become one of the most efficient and cost-effective avenues for reaching a large, targeted population …