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Hon, L. C., & Brunner, B. (2000). Diversity issues and public relations. Journal of Public Relations Research, 12(4), 309-340.
Hon, Linda Childers, and Brigitta Brunner. "Diversity issues and public relations." Journal of Public Relations Research 12.4 (2000): 309-340.
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LC Hon, B Brunner - Journal of Public Relations Research, 2000 - Taylor & Francis

Diversity issues and public relations.

Stem workforce diversity

Brunner, Hon

GSID: ZutH3LruDK8J

Excerpt

Perceptions of diversity issues and implications for public relations were explored within the theoretical framework of organizational culture and requisite variety. Qualitative interviews with 28 practitioners and 5 executives revealed a continuum that ranged from organizations with no commitment to those with a fully integrated diversity strategy. Examples of effective diversity management illustrated the connection between diversity and the strategic management of public relations. We discuss the findings in relation to diversity integration …

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