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Roemer, C., Rundle-Thiele, S., Pang, B., David, P., Kim, J., Durl, J., ... & Carins, J. (2020). Rewiring the STEM pipeline-a CBE framework to female retention. Journal of Social Marketing.
Roemer, Carina, et al. "Rewiring the STEM pipeline-a CBE framework to female retention." Journal of Social Marketing (2020).
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C Roemer, S Rundle-Thiele, B Pang… - Journal of Social …, 2020 - emerald.com

Rewiring the STEM pipeline-a CBE framework to female retention.

Broadening Participation in Computing AND Program Evaluation

Pang, Roemer, Rundle-Thiele

GSID: ZKLkaFvQqisJ

Excerpt

Purpose Females are underrepresented in Science, Technology, Engineering and Mathematics (STEM), both in the workforce and in universities. Low self-efficacy and limited access to role models are key factors preventing retention of female STEM students enrolled in university degrees. This paper aims to report on one social marketing pilot programme that was co-designed to increase self-efficacy in females currently enrolled in STEM programmes. Design/methodology/approach The Co-create, Build and Engage (CBE) …

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