N Chung, I Tyan, SJ Lee - Sustainability, 2019 - mdpi.com

Eco-innovative museums and visitors' perceptions of corporate social responsibility.

Build and Broaden 3.0 AND Program Evaluation

Chung

GSID: r_aQMuETZhYJ

Excerpt

This study assumes that green technologies at tourist destinations are a part of corporate social responsibility (CSR). It investigates how technology-based eco-innovation is related to sustainable development goals (SDGs) and how eco-innovative CSR performance affects tourists' perceptions of destinations, emotions, and WOM (word of mouth) intentions in the context of sustainability and smart tourism. A dataset collected from the Handok Museum in South Korea was analyzed via a partial least squares (PLS) method, using structural …

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