Brand management: Mastering research, theory and practice. [No authors listed] T Heding, CF Knudtzen, M Bjerre - 2020 - taylorfrancis.com GSID: sxVA9vvLbCYJ
Strategic brand management: Building, measuring, and managing brand equity. Keller KL, Swaminathan V. KL Keller, V Swaminathan - 2019 - docs.ie.edu GSID: AJXbm6sYH4UJ
The new strategic brand management: Creating and sustaining brand equity long term. [No authors listed] JN Kapferer - 2008 - books.google.com GSID: pguGuFIQaZQJ
Brand community. Muniz AM, O'guinn TC. AM Muniz, TC O'guinn - Journal of consumer research, 2001 - academic.oup.com GSID: 4tVKTBz66oMJ
An examination of selected marketing mix elements and brand equity. Donthu N, Lee S, Yoo B. B Yoo, N Donthu, S Lee - Journal of the academy of …, 2000 - journals.sagepub.com GSID: 6TfylLaeqoIJ
