CB Bhattacharya, H Rao, MA Glynn - Journal of marketing, 1995 - journals.sagepub.com

Understanding the bond of identification: An investigation of its correlates among art museum members.

Build and Broaden 3.0 AND Program Evaluation

Bhattacharya, Glynn, Rao

GSID: 9Qa0VNvDZ5YJ

Excerpt

Identification is defined as the “perceived oneness with or belongingness to an organization” of which the person is a member. The authors propose that customers, in their role as members, identify with organizations. They use social identity theory to propose and test a model that relates members' identification with the focal organization to (1) organizational and product characteristics,(2) members' affiliation characteristics, and (3) members' activity characteristics. Their empirical setting consists of the members of an art museum. Their …

Similar articles

Non-profit organization and membership motivation: An exploration in the museum industry.

Paswan AK.
AK Paswan, LC Troy - Journal of Marketing Theory and Practice, 2004 - Taylor & Francis
GSID: GPJW7Ino9PEJ

Consumer–company identification: A framework for understanding consumers' relationships with companies.

Bhattacharya CB, Sen S.
CB Bhattacharya, S Sen - Journal of marketing, 2003 - journals.sagepub.com
GSID: CyEx3Ld0aCkJ

Cited by

The company and the product: Corporate associations and consumer product responses.

[No authors listed]
GSID: sEkNFbFlg7YJ

Consumer–company identification: A framework for understanding consumers' relationships with companies.

Bhattacharya CB, Sen S.
CB Bhattacharya, S Sen - Journal of marketing, 2003 - journals.sagepub.com
GSID: CyEx3Ld0aCkJ

The different roles of satisfaction, trust, and commitment in customer relationships.

Garbarino E.
E Garbarino, MS Johnson - Journal of marketing, 1999 - journals.sagepub.com
GSID: XGS4VgKH-B4J