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Yeravdekar, S., & Behl, A. (2017). Benchmarking model for management education in India: a total interpretive structural modeling approach. Benchmarking: An International Journal.
Yeravdekar, Swati, and Abhishek Behl. "Benchmarking model for management education in India: a total interpretive structural modeling approach." Benchmarking: An International Journal (2017).
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S Yeravdekar, A Behl - Benchmarking: An International Journal, 2017 - emerald.com

Benchmarking model for management education in India: a total interpretive structural modeling approach.

Centers of Research Excellence in Science and Technology (CREST) and HBCU Research Infrastructure for Science and Engineering (RISE) AND Program Evaluation

Behl

GSID: yXAW3pX0yYIJ

Excerpt

Purpose Management education has assumed phenomenal prominence in India in recent years, with branding being a prime factor used as a yardstick, rather a benchmark or point of reference, for one institution having an edge over the other. The purpose of this paper is to explore the factors leading to branding of management education in India. It proposes two frameworks using Total Interpretive Structural Model (TISM) for public and private sector management colleges. For this purpose, variables are extracted using systematic literature …

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