MJ Dutta, R De Souza - Health Communication, 2008 - Taylor & Francis

The past, present, and future of health development campaigns: Reflexivity and the critical-cultural approach.

Cultural Transformation in the Geoscience Community AND Program Evaluation

De, Dutta

GSID: CYfz_A_5t4AJ

Excerpt

In contemporary society, health issues have gained increasing urgency in both political and academic spheres. Looking back at the failure of the modernist development initiatives, there is the need to realize that we live in a time of increasing sociopolitical complexity. The present moment is perhaps best understood in terms of a complex tension and linkage between the past and present, global and local, modern and postmodern. The critical-cultural approach to health campaigns is an approach that, through the reflexive …

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