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BREITBARTH, Tim et HARRIS, Phil. The role of corporate social responsibility in the football business: Towards the development of a conceptual model. European Sport Management Quarterly, 2008, vol. 8, no 2, p. 179-206.
Breitbarth, T., & Harris, P. (2008). The role of corporate social responsibility in the football business: Towards the development of a conceptual model. European Sport Management Quarterly, 8(2), 179-206.
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T Breitbarth, P Harris - European Sport Management Quarterly, 2008 - Taylor & Francis

The role of corporate social responsibility in the football business: Towards the development of a conceptual model.

Cultural Transformation in the Geoscience Community AND Program Evaluation

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Excerpt

Corporate social responsibility (CSR) has attracted considerable interest in the management discipline, but has rarely been evaluated and explored in the sports management research arena. In evaluating the sports, management and marketing literature, this article considers the role of CSR in professional football. It argues that an increased awareness and integration of CSR into the football business fosters the competitiveness of the game and creates additional value for its stakeholders. The article proposes a conceptual model which …

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