J Walsh - 2012 - search.proquest.com

Marketing activities and usage in Historically Black College and University libraries 2000–2008.

Historically Black Colleges and Universities Undergraduate Program AND Program Evaluation

[No authors listed]

GSID: 4LZwUFT_zZcJ

Excerpt

The academic library has experienced overall growth and decline based on demographics, technology, and convenience, yet several problems face academic libraries today including:(a) perceived relevance,(b) market share, and (c) competition. The purpose of this study was to explore marketing activities and library usage in HBCU libraries. The following research questions were explored:(a) To what extent, if any, did information use cause gate counts, reference transactions, and print circulation statistics to grow or decline in HBCU …

Similar articles

A Window Opened on the Library: An Analysis of Public Library Marketing.

[No authors listed]
C Field - 2015 - cdr.lib.unc.edu
GSID: 6KIqQ-Xv4UwJ

Cited by

The role of the HBCU library alliance leadership program in developing library leaders.

Walker SP.
SP Walker - 2015 - search.proquest.com
GSID: PNrbbzsMK2AJ