P Mahajan, S Golahit - Journal of Applied Research in Higher …, 2019 - emerald.com

Service marketing mix as input and output of higher and technical education: A measurement model based on students' perceived experience.

Mahajan

GSID: UOJhqVDGG6UJ

Abstract

Purpose The purpose of this paper is to examine the relationships of service marketing mix (SMM) as service input and service output in terms of students' performance, satisfaction and …