N Malanowski, A Zweck - Technological Forecasting and Social Change, 2007 - Elsevier

Bridging the gap between foresight and market research: Integrating methods to assess the economic potential of nanotechnology.

[No authors listed]

GSID: E3jADNmleLEJ

Abstract

This paper discusses how to bridge the gap between foresight research oriented to the long-term, and traditional market research oriented to the medium to short term, when applied to …