AL Macchione, DF Sacco, M Brown… - Journal of Applied …, 2022 - Wiley Online Library

Company and perceiver characteristics influencing willingness to invest in female‐versus male‐led start‐up companies in STEM and non‐STEM fields.

STEM and women

Brown, Macchione, Sacco

GSID: d-z9x4ZCUmIJ

Excerpt

Given disparities in the number and success of female relative to male‐led businesses, the current program of research tested whether gender‐based company cues, employment sector (Science, Technology, Engineering, and Mathematics [STEM] vs. non‐STEM) and CEO gender lead to disparities in willingness to invest in start‐up companies. Using both university (Study 1) and community samples from the United States (Study 2 A and 2B), we assessed intentions to invest in hypothetical STEM and non‐STEM companies led by male …